My Pie Charts - Audience Research

My target audience was teenagers, middle class standard who like the top brands and enjoy fashion, music and keeping up to date with celebrity gossip. They would be typical teenagers and enjoy socializing on things like Facebook, Twitter etc. In my eyes, I believe they would have quite strong personalities just like the celebrities I would have included in my magazine, and as they are my audience then they would follow each issue of my magazine and want to be as outspoken and confident as their celebrity stars.

I decided on this target audience because I feel that my magazine would be more attractive and suitable to them. My magazine has a different range of music but focuses on hip hop which is considered a very popular genre of music anyway. I think the people in my magazine would definitely get their attention as I feel they are the kind of people that would enjoy them.

I wanted to find out their personal interests. Things like what they buy, what artists they like, what brands they like, what their favourite shops were. This helps me get a better idea about my target audience and their likes and dislikes. I wanted to get this kind of information to aid my magazine into becoming as successful as it could be, and so it can appeal to a wide variety of people making the target audience even bigger and therefore, selling more magazines.

I conducted my research by doing an online questionnaire using 'www.surveymonkey.com' which was really successful and got me the information needed. I decided on this methodology because I felt that based on society now, more people would be willing to fill out an online survey as it appears much quicker and faster than them having to write out their answers.

Open publication - Free publishing - More audience

Looking back on my research, I am happy with it and I got the information needed. I think that it helped me get the general idea of what the public would want, and what my target audience would need.

The only problem I found was when using Survey Monkey, the amount of questions you can use is limited to about 10 so I couldn't ask as many questions as I probably would have liked to, although I still think it was a good, rapid way to get the information needed.

I think the only thing I would change was instead of asking people to name three celebrity singers they like, I could have gave them a list and they write a number 1-5 or something and then they write 1 being their favourite to see appear in my magazine, and 5 being the one they wouldn't really want to see. That way although they wouldn't have been able to tell me who their own personal favourites are, I could then be able to analyse my data easier than it was having about 20 artists being named so therefore, my pie chart was very confusing and hard to annotate. This would have made the question more closed, and so they couldn't tell me about themselves as much though, however, it would have been quite a reasonable idea to get results. I could have picked about seven artists from the charts which would hopefully cover most people's favourites anyway.